Not your child's plaything
Retailing at $150 USD (and higher in secondary markets), this Gold Label Barbie® Collector doll is a far cry from the loud, saturated pink, glittery, and cheaply mass produced aesthetic of the contemporary Barbie® dolls for children that line shelves at toy stores and other big box retailers.
There have been complaints about the new minimalist Barbie® Collector boxes, which I love, but this Hervé box hits the sweet spot for everyone. It doesn't make the doll look like a child's plaything, but it's not too stark or plain. The black-and-white backdrop of a pack of photographers with flash bulbs going off is a clever nod to the many celebrities who favor the signature Hervé Léger bandage dress, which flatters a woman's sensuous curves.